Brampton Guardian Bills City $1.1M

The Brampton Guardian is at the top of the list when it comes to media groups that receives funds from the City of Brampton. In a report requested by Councillor Elaine Moore to be presented on Wednesday at the Committee of Council meeting, the city is reported to have spent $2.1M since the beginning of this term of council on notices, promotions and advertisements. Over 50% ($1.1M) has gone to the Brampton Guardian with ethnic media groups receiving only about 10% of the total. (Complete List Below)

Media funding overall has declined from $875k in 2015 to $475k in 2017. No information was provided on how funding to individual media groups was allocated year by year, or the reason behind the decline in media spending.

Brampton Guardian is owned by Metroland Media, a division of Torstar Corp. Like most large newspapers, Torstar has struggled to keep pace with digital media and has seen its stock plummet over 80% in the past 5 years. The Brampton Guardian has been criticized for lackluster coverage of local events, high advertisement and insert content, incomplete delivery coverage, and news reporting that has become increasingly regional and cursory. It recently also cutback to a single weekly print edition.

A number of media groups including Brampton Focus Community Media started after the 2014 municipal elections to address the lack of city engagement with residents, and preferential coverage of candidates by the city supported newspaper during the election.  The city has been slow to adopt new forms of communication and has on occasion clearly demonstrated favoritism and bias in how it engages with media groups. Combined with the loss of Rogers TV Cable 10 in 2017, many residents are in the dark when it comes to city matters and rely solely on limited Toronto news media coverage for their information. The city continues to broadcast CP24 on the big screen in Garden Square even though Brampton is often only mentioned in the context of negative and crime related news.

For the 2015 Budget, Mayor Linda Jeffrey proposed more engagement with newcomer and ethnic groups with an additional $409,000 in annual spending that was eventually watered down by councillors to include translation of the city’s media releases into French, Punjabi, Urdu and Portuguese and new social media staff. Translation to Gujarati is also now included.

As recently as the 2017 Budget, “continued funding for community engagement and ethnic media programs” was listed as one of the city’s top strategic priorities. However, the media release for the most recent 2018 budget includes no reference to community engagement or ethnic media programs as a priority.

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The complete list of External Media vendors and amounts paid to them as reported by the city includes:

BRAMPTON GUARDIAN  $        1,081,921
MZ MEDIA  $            113,534
TORONTO STAR  $              73,685
JEWEL 88.5  $              70,710
DAILY COMMERCIAL NEWS  $              61,825
SNAPD  $              45,006
IN THE HIL  $              30,470
GOOGLE ADWORDS  $              28,729
CIAO-AM  $              26,010
DURHAM RADIO  $              25,192
JAZZ FM91  $              21,530
GLOBAL MEDIA  $              20,403
HORIZON ON THE GO  $              19,538
CENTRAL ONTARIO BROADCASTING  $              17,808
DUFFERIN COMMUNICATIONS  $              17,716
DREW MARSHALL  $              17,482
FACEBOOK (INSTAGRAM)  $              15,884
YORK FEDER  $              14,750
PUNJAB STAR  $              13,127
AJIT WEEKLY  $              12,415
SIKH SPOKESMAN  $              12,415
MONTREAL WEDDING PLANNER  $              11,891
PARVASI WEEKLY  $              11,728
CALEDON PUBLISHING  $              10,461
HAMDARD MEDIA 1136811 ON  $              10,074
CANADIAN P  $                9,464
PAKISTAN POST  $                9,413
URDU POST  $                9,413
URDU KHABA  $                9,158
Q107  $                9,158
T. LESTER  $                9,080
EASTERN NEWS  $                8,497
URDU TIMES  $                8,497
ASIAN CONNECTION  $                7,988
CILQ-FM  $                7,937
BELL MEDIA  $                7,911
EXCLAIM!  $                7,734
HINDI ABROAD  $                7,428
CORREIO DAMANHA  $                6,665
JANG CANADA  $                6,411
GUJARAT AB-002  $                6,360
SOUTH ASIA-004  $                6,004
CANADIAN A-012 Total  $                5,953
ATTRACTIONS ONTARIO  $                5,602
HINDUSTAN  $                5,546
SOUTH ASIA-005  $                5,444
ACCUTRAC CAPITAL  $                5,444
CITY PARENT  $                5,442
WEEKLY VOICE  $                5,342
AXN MEDIA  $                5,241
THE CONTACT  $                5,088
ONTARIO SUMMER FUN GUIDE  $                4,904
ASIAN WORLD  $                4,884
FOREVER YOUNG  $                4,857
ASIA METRO WEEKLY 2297524 ON  $                4,732
SOUTH ASIA-006  $                4,732
IGNITE MAGAZINE  $                4,650
NEWAD MEDIA  $                4,547
WEEKLY TIMES OF INDIA  $                4,070
AKHBAAR E PAKISTAN  $                3,918
NOW MAGAZI  $                3,806
ETHNIC MEDIA  $                3,663
GLOBE AND MAIL  $                3,663
DESI EXPRESS  $                3,460
TWITTER  $                3,263
COYLE PUBL  $                3,082
CFNY-FM  $                3,053
PUNJABI DAILY  $                3,002
BOOM 97.3  $                2,931
SNAPCHAT  $                2,743
ABC PORTUGAL  $                2,646
LE METROPOL  $                2,137
PROUD FM 1  $                2,137
RETAIL MEDIA  $                1,832
TORONTO CARIBBEAN NEWSPAPER  $                1,781
MILENIO ST  $                1,577
UPDATE SOUTH ASIAN WEEKLY  $                1,350
CANADIAN M-009 Total  $                1,221
ANS PROMO  $                1,087
MISAFF  $                1,000
GUJARAT AB-001  $                    814
TORONTO BLUES SOCIETY  $                    535
PERFECT WEDDING GUIDE  $                    509
EVANOV RADIO  $                    282

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